SEO Specialist

Short Job Description: 

Our client is an international, industry-leading firm with a global physical presence. They have ten offices across the globe and an expert multi-lingual team fluent in eleven languages. This is a permanent work from home role to start as soon as possible, with a salary of R40k per month. 


Where will the person be based? (Town/Suburb/work-from-home/remote): 
Work from home
Select which one of these best describes the role: 
50% or more work from home
Main area of expertise required: 
Digital Research Analytics
Media Strategy
Search Engine Marketing (SEM)
Search Engine Optimisation - SEO
Required Qualification: 
Relevant BA Degree
List of required computer software skills: 
MS Office
Estimated hours: 
Remuneration in ZAR: 
R40 000
Remuneration term: 
Job posting date: 
Monday, November 16, 2020
Full Job Description: 

Permanent SEO job - Work from home.


As an SEO specialist, you will identify and implement strategies, techniques and tactics to boost the client's ranking on search engines and to increase the number of visitors to their websites. By generating more leads for the business, you will develop new opportunities for driving growth and profit. 



• Develop optimisation strategies that increase the company's search engine results rankings
• Research SEO keywords to use throughout the company's website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing department to manage SEO strategy
• Update content and website links for maximum optimisation and search engine rankings
• Make technical recommendations to developers
• Regularly check search terms, rankings and analytics to monitor the performance of client websites and make recommendations for improvement
• Engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites

• Employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance
• Drive targeted and loyal traffic to a website by community building
• Write compelling and high-quality website content, including blog posts and page descriptions

- Proven experience in the field
- Relevant B.A degree

• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive and broader market analysis
• Comfortable analysing high volumes of data daily
• Familiarity with WordPress or other content management systems
• Experience with other aspects of marketing, I.e. customer growth and promotion
• A commitment to keeping your technical skills and knowledge up to date
• An ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns
• A good understanding of PR and how to get the right messages out there
• An understanding of how customers search, where they search and why they purchase something online
• Strong analytical skills for understanding ranking algorithms
• Excellent communication skills to educate, inform and mediate across several team members in the organisation 

• An understanding of, or experience of, HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor)
• Proficiency in Microsoft Office and excellent knowledge of Excel

• Some experience and knowledge of web hosting

Application process:
Before applying check that your CV is comprehensive and that the roles and responsibilities demonstrate your capabilities and experience rather than a list of tasks. Always write in full sentences. You have up to 12 places of previous employment to demonstrate your skills, use as many as you feel are required but always include more than one. Write a motivational email explaining why you should be considered for the role. The motivational email will be seen before the CV and is submitted to the client with the CV. If you have not heard back within 14-21 days please assume the application was not successful.

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