How to become a successful mompreneur

How to become a successful mompreneur

If you have experienced the privilege of raising children or starting your own business, chances are you’ve noticed there are similarities between the two. Children, especially in their infancy, need almost constant time and attention in order to thrive and grow. Businesses are the same. The tricky part comes when you try to do both at the same time. In fact, women who manage motherhood simultaneously to getting a business off the ground are such superstars they’ve had a whole new term dedicated to them: mompreneurs.

What exactly is a mompreneur?

As the word describes, a mompreneur is a female business owner who starts and runs her own business whilst being a full time mother. Some moms take it to the next level and hold down a job at the same time as starting their business as a sideline hustle. Needless to say, mompreneurs are hard-working, dedicated and have time management skills second to none!

Should I become a mompreneur?

We’ve come a long way from the days when women had to choose between having a family or a career. As more companies embrace remote, hybrid and flexible ways of working, both employees and employers are reaping the benefits. RecruitMyMom is proud to be a recruitment agency for women, which advocates for  flexible ways of working and work-life integration.

Work-life integration looks different for everyone, as does flexible working. Whether you’re thinking of starting a business full-time, or as a part-time side hustle while holding down a job, here are a few things for you to consider:

Find your passion and run with it

Creating and starting a successful business is hard work. It will require absolute dedication and take a lot from you and in the beginning, give a little back in return. If you're working on something you’re passionate about it will help you to focus on the bigger picture and remember why you started in the first place. And remember to use where you are in your life for inspiration.  Mompreneurs are often well placed to see niche gaps in the market for mothers or children as they are at the coal face of day-to-day parenthood.

Do your market research

Passion is a great starting point but before you begin, but make sure you can translate that passion into productivity day in and day out for years to come. Do your market research, find out if there’s a space for your idea or if you’ll need to tweak it in order to make it unique, desirable and marketable.

Start small

When you’re just starting out, it’s always tempting to imagine your business a few years down the track and get frustrated you aren’t there yet. Start small and stay the course. This will help you contain your risk as you enter the market. Most companies will adjust their strategy as they move forward. Success doesn’t happen overnight, it takes time and dedication.

Leverage your maternal instinct

Instead of seeing your role as a mother as a hindrance when starting a business, embrace it as an advantage. Motherhood hones your existing skills such as empathy and the ability to multi-task and work under pressure. These skills are known as ‘soft skills’ and are extremely beneficial in any workplace.

Get support

No one can survive in a vacuum. If you’re parenting full time while starting a business, you are going to be stretched to the limit. There’s no shame in asking for support. Reach out to family or friends or, as soon as you can afford it, hire a Virtual Assistant for a few hours a week. A virtual assistant can take the load off on some of your business admin so you can focus on your growing business.

There’s no doubt being a mompreneur is hard work, but if it’s a dream of yours you can’t shake then you know it’s worth embracing. 


No matter what your work-life integration looks like, we've got space for you on our database of skilled moms. Register for free on RecruitMyMom today. Once registered, complete your online CV to start searching for your dream job. We operate nationally in South Africa, and globally for virtual assistants.

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