Performance Marketing Managers are essential to any advertising team. They require technical, analytical, and creative skills to succeed.
They’re responsible for optimising campaigns to maximise results and increase return on investment (ROI). Whether developing strategies, tracking and analysing data, or managing the budget, the role requires a combination of creativity, analytical skills and technical know-how. Finding the right candidate can be difficult, but having a well-crafted job description is a great place to start. Here we provide a performance marketing manager job description template you can use to create your tailored job description.
Job Title: Performance Marketing Manager
Location: [Insert location]
Salary Range: [Insert salary range]
Job Overview
The performance marketing manager is responsible for developing and executing a holistic marketing strategy that drives profitable customer acquisition and retention. You will work closely with other marketing team members to develop campaigns aligned with our business objectives. You will partner with cross-functional teams to ensure that all channels work together efficiently. In addition to being a strategic thinker, the performance marketing manager must be able to analyse data and make recommendations based on your findings.
Key Responsibilities
The role of the performance marketing manager is to oversee and manage the performance marketing initiatives of the company. This includes developing and executing strategies to improve website traffic, conversion rates, and ROI. The performance marketing manager tracks campaign results and analytics to optimise future campaigns.
Skills required
As the performance marketing manager, you will need a deep understanding of all aspects of digital marketing, including paid search, SEO, display advertising, social media, and more. You will need to be an expert in data analysis and understand how to use data to improve campaigns. In addition, you must communicate effectively with other marketing team members and have excellent project management skills.
Some of the key skills required for the performance marketer are:
- Data Analysis: Ability to collect, analyse, and interpret large amounts of data to make informed decisions about campaign performance.
- Digital Marketing: Knowledge of various digital marketing channels, such as search, social, display, and email, and how to use them to drive performance.
- Marketing Automation: Understanding marketing automation tools and how to streamline and scale marketing efforts.
- Copywriting and Creativity: Ability to write compelling copy and create engaging content that resonates with target audiences.
- Technical skills: Knowledge of HTML, CSS, and JavaScript, as well as experience with tracking and analytics tools such as Google Analytics, Google Tag Manager, and Adobe Analytics.
- Project management: Ability to prioritise tasks, manage projects, and work with cross-functional teams to meet deadlines.
- Financial Management: Understanding budgeting, forecasting, and ROI calculations and how to use these to optimise campaigns for maximum return on investment.
- Strategic Thinking: Ability to think strategically about marketing initiatives, analyse market trends, and identify new opportunities for growth.
- Communication and Collaboration: Strong interpersonal and communication skills to collaborate effectively with internal and external stakeholders, including clients, vendors, and other team members.
- Continuous Learning: A willingness to continuously learn and stay up-to-date with the latest developments in digital marketing and technology.
In addition to the above, the following paid marketing tool experience is required. These are just a few of the many paid marketing tools available, and the best tool for a business will depend on your specific needs and goals.
- Google Ads
- Social Media PPC
- Influencer Marketing Platforms
